2009
Focus on Energy, of Madison, WI, is a collaborative organization working with eligible Wisconsin residents and businesses to install cost effective energy efficiency and renewable energy projects. In order to inspire more people to embrace energy efficiency, the organization launched the Home Energy Makeover – an innovative contest-driven marketing campaign designed to combine the allure of reality TV with the nation’s growing interest in energy efficiency. The campaign gave residents of Milwaukee the chance to win a comprehensive energy efficiency upgrade for the home. Promotions using banner ads, television spots and segments on morning television, featured regular updates on the transformation of the winning home.