2025
The ‘Inspire to Save’ campaign spans five years and features highly visible activities such as billboards, digital display, paid social, radio and streaming ads, and community events along with consistent branding and effective communication across two utility territories. The campaign leverages partnerships with diverse enterprises and community organizations to effectively reach customers and overcome barriers to reaching specific customer groups. Over the course of the campaign, messaging has evolved from asking customers what they would do with the money they save in our “Treat Yourself with Energy Savings” ads to encouraging customers to “Warm up to Energy Savings” in 2022-2023 and “Find Comfort in Savings” in 2024. The ‘Inspire to Save’ campaign has successfully improved customer engagement and trust in energy efficiency programs, setting a scalable model for future initiatives.